Q4 2020 US Android Market Performance for Top Delivered Meal Kits and Specialty Foods Apps

As we close the books on the final quarter of 2020, Sensor Tower provides a snapshot of the US Android market performance for top delivered meal kits and specialty foods applications. Here's how the leading apps fared in terms of downloads and weekly active users.

HelloFresh: Meal Kit Delivery experienced a notable trend with downloads peaking at approximately 18K in the last week of December, following a dip to around 8K in early December. The app's weekly active users showed fluctuations, hitting a high of nearly 200K in mid-October and a low of around 145K in late December, before rebounding to approximately 192K at year's end.

Freshly - Food Delivery saw its downloads oscillate, with a low of around 2K in mid-December and a spike to about 5K in the final week of the year. Data on weekly active users for Freshly was not provided.

Vivino: Buy the Right Wine downloads showed a gradual increase over the quarter, culminating in over 4K downloads in the week of Christmas. The app's weekly active users followed a similar upward trajectory, starting at around 17K and reaching over 22K in the week leading up to Christmas, before slightly decreasing to around 20K by the end of December.

EveryPlate: Cooking Simplified, another offering from HelloFresh SE, showed steady downloads throughout the quarter, with a significant rise to over 4K in the last week of December. Weekly active users also grew, from around 27K at the start of the quarter to nearly 36K by the end.

Lastly, Home Chef downloads remained steady with a slight upward trend, starting at approximately 1K and reaching almost 3K by the end of December. The available data did not include weekly active users for Home Chef.

For more insights on app performance and user engagement, Sensor Tower's full suite of analytics tools can provide a deeper dive into the market dynamics of delivered meal kits and specialty foods applications.